Beckham Statue
How does a soccer club honor one of the most famous soccer players to have ever played the game? David Beckham has been a transformative figure for the LA Galaxy and Major League Soccer. Beckham’s arrival in 2007 and subsequent championships with the LA Galaxy helped grow and establish MLS in the league’s most formative years. In 2019, the LA Galaxy immortalized Beckham in bronze with the first player statue in league history. We worked on a three-year timeline starting in 2017 to make sure we got Beckham’s dashing looks just right.
To properly honor the soccer iconoclast, the club installed a community pitch in Downtown Los Angeles, memorialized Beckham in Madsteez mural form, pranked him on the Late Late Show, hosted a 150-person celebrity dinner hosted by James Corden at LA’s Soho House and unveiled a statue with tributes from Snoop Dogg, Kobe Bryant, Robbie Keane and Bruce Arena in event live on FOX Sports.
The Beckham Statue Project received over 2B impressions and appeared in media coverage in over 75 countries world-wide.
