From Liverpool to Los Angeles
After an illustrious career with Liverpool FC, the LA Galaxy signed Steven Gerrard. As part of a multi-faceted campaign, the club unveiled ‘From Liverpool to Los Angeles’. The eight-part content series followed Gerrard on his journey from Liverpool to LA, as the former England captain was embarking on a new adventure. The content series featured numerous voices from the world’s game include Thierry Henry, Xabi Alonso, Robbie Keane, Landon Donovan, Roy Hodgson and Bruce Arena.
To supplement the announcement and content strategy, the club created a hand-stitched dop kit to utilize for influencer seeding to local, national and international media and entertainment personalities. For Gerrard’s first game, the club replicated an English pub and hosted partners, media and invited guests to experience the full ‘From Liverpool to LA’ experience.
