Victoria Block
After a tenuous few years between the LA Galaxy front office and the club’s three supporter groups (Angel City Brigade, LA Riot Squad and Galaxians), I was asked to manage the relationship with the club’s most ardent fans with a goal of supporter growth and improved fan experience/gameday presentation for LA Galaxy matches at Dignity Health Sports Park.
After multiple supporter summits and countless hours of meetings, we presented a fan engagement plan that would focus on renovations to the stadium’s North End to provide Safe-Standing for over 2,000 LA Galaxy supporters. I managed concept, design, budget, construction and vision for the Victoria Block, providing a new direction and cultural update for the 25-year-old Major League Soccer Club.
The vision of the Victoria Block, built in collaboration with LA Galaxy supporters, resulted in continued growth of supporter season ticket members, growth of supporter groups in Victoria Block, an alliance between supporters and increased engagement and revenue for the club.
